In a groundbreaking initiative, SM Prime Holdings Inc. (SM Prime) and the Bureau of Fire Protection (BFP) are searching for the Ten Outstanding Firefighters of the Philippines 2024 to recognize the exceptional bravery and dedication of our firefighters.

For the first time, a private company like SM Prime is shining a spotlight on the exemplary performance of 10 out of nearly 38,000 BFP personnel. These firefighters have gone above and beyond in their duties, risking their lives to protect communities across the country.

The deadline for nominations is September 15, 2024. Nominations can be submitted by BFP’s highest commanding officer of the unit, immediate superior, or local chief executive.

Nominations for the awards began in July 2024, with the awarding ceremony scheduled for December 2024. The top 10 awardees will receive a plaque of recognition and a cash prize of PHP 250,000 each, while ten finalists will each be awarded PHP 20,000.

SM Prime and the BFP have partnered through a Memorandum of Agreement (MOA) signed on June 27, 2024. As part of this partnership, the two organizations launched the yearly search for the Ten Outstanding Firefighters of the Philippines.